The New HERMES Siam Paragon…. Inspired by Thai Handicrafts

HERMES REOPENS ITS SIAM PARAGON STORE IN BANGKOK

On 2nd October 2019, Hermes is delighted to unveil its renovated store at the Siam Paragon shopping centre, reaffirming Hermes’ strong bond with Thailand while reflecting its well-established relationship with local customers and guests from across the world.

First opened in 2006, the Hermes store at Siam Paragon is located at the heart of the shopping district in Bangkok, a city with a bustling spirit infused by a rich cultural heritage and renowned craftsmanship.

Designed by the Parisian architecture agency RDAI, the entirely transformed 277m² retail space elegantly resides at the mall’s main entrance. Behind the glass, the store’s interior facade is composed of full height sliding wooden claustra, inspired by traditional Thai houses, playing with perforated and opaque sections to offer privacy yet entice curiosity with two large show windows. Once inside, the warm atmosphere offers a soothing contrast with the bursting energy of the mall’s atrium.

Upon entering the store, visitors are greeted by the house’s ex-libris in stainless steel recessed in the dark caramel bamboo flooring and signature Grecques lights, designed for Hermes in 1925. Thai crafts inspired the store’s overall decoration with handmade materials such as the Thai silk fabric and the “Yan Lipao” panelling the walls, the woven fern vine using 150-year old local basketry know-how. Its dark colour, combined with the caramel bamboo parquet, counterbalances the light tones preferred for the cherrywood furniture, giving the space a cosy ambiance. The bespoke saffron yellow, turmeric orange and ruby red plush carpets add to the store’s warm feeling.  At the entrance, guests are welcomed by the silk collections, continuing on to fragrances and fashion jewellery, or equestrian objects and collections for the home. Taking centre stage on the emblematic mosaic floor pattern, the leather goods area opens the way to three more intimate spaces where visitors can discover the women’s and men’s universes as well as the watches and jewellery.

Following the recent opening of two new stores, at ICONSIAM in late 2018 and at Central Phuket Floresta in 2019, this newly renovated store welcomes visitors into the heart of Hermes’