IWC Schaffhausen DA VINCI Exhibition
From 6 June 2017 to 18 June 2017
IWC Schaffhausen invites guests to decode the beauty of time at the Da Vinci watch exhibition located at the Atrium of Siam Paragon in Bangkok, Thailand. From 6 June 2017 to 18 June 2017, an exceptional selection of historical Watches from the manufacturer’s archive takes pride of place at the exhibition, alongside the latest novelties of the 2017 Da Vinci collection.
The specially designed exhibition booth for the new Da Vinci collection will be IWC Schaffhausen’s first official launch in South East Asia. Inspired by the characteristic style of an Italian palazzo, a touch of contemporary elegance can also be observed with the booth’s complementary earth tones and gold accents. On display will be the full collection of the new Da Vinci watches with its iconic round cases. In addition to a specific lounge area for visitors located within the exhibition, the ceiling of the booth features the iconic “Flower of Life” motif when viewed from a bird’s eye view.
Interactive photography opportunities set to create kaleidoscope effects are also available in the exhibition booth for visitors to share on social media platforms with dedicated hashtags, #IWCDaVinci and #TheCodeOfMe. The official opening of the exhibition will be graced and inaugurated by IWC international brand ambassador, Karolina Kurkova on 8 June, 2017, in the evening at 7 pm.